A database reactivation campaign is a strategy designed to re-engage past clients and dormant leads in your customer database. These campaigns use automated text messages, emails, and follow-ups to reconnect with potential clients who haven’t interacted with your business in a while. By reaching out with personalized messages and special offers, you can generate more bookings and increase revenue from existing leads — without spending more on new client acquisition.

While results vary depending on your industry and the size of your database, most businesses see a response rate of 5-30% from their reactivation campaigns. Of those who respond, 30-50% typically convert into booked jobs. For example, if you have 1,000 dormant leads, you could see 100-300 responses and 30-90 new bookings, depending on your offer and follow-up process. This can result in thousands of dollars in new revenue without any additional ad spend.

Regen Local provides a fully automated system to handle the entire reactivation process for you. We set up customized campaigns that send personalized messages via text and email, designed to bring your dormant leads back. Our system also handles follow-ups, scheduling, and client engagement, ensuring no lead slips through the cracks. It’s a hands-free solution that allows you to focus on your business while we help fill your calendar with more bookings.

Not every business qualifies to work with Regen Local. To deliver measurable, impactful results, your business should have at least 1,000 customers in its database and a dedicated admin team capable of managing an increased volume of inquiries and bookings. While we can assist with training your staff to close deals, companies that experience the most success with our services typically have existing staff in place who are prepared to follow up promptly and convert leads into clients.

We primarily work with local home services businesses that offer high-ticket, recurring services. These include HVAC companies, plumbers, roofers, electricians, landscapers, home remodeling companies, automotive repair companies, auto services and aftermarket installation companies, gyms, and more. Our services are designed to help businesses that rely on bookings and repeat clients to grow their revenue by reactivating dormant leads and automating follow-ups. If your business operates in a service-based industry and has a client database that isn’t being fully utilized, you’re likely a great fit for Regen Local.